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The Institute for Reproductive Health (IRH) at Georgetown University, with support from the USAID-funded Passages project and members from the Bill & Melinda Gates Foundation-funded Learning Collaborative to Advance Normative Change, developed the Social Norms Exploration Tool (SNET), a rapid, participatory guide a set of tools that translate theory into practical guidance. This brief provides a basic overview of experiences from the pilot testing phase of the SNET’s production.