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This report presents findings from an ethnographic research study conducted by Georgetown University’s Institute for Reproductive Health (IRH), in partnership with Save the Children and Pathfinder International during the first phase of the Gender Roles, Equality, and Transformations (GREAT) project. The study focused on adolescents, ages 10-19, and the influencing individuals in their lives and sought to understand how gender norms are learned, internalized and passed on, and why individuals would be motivated to change these norms. The study’s ultimate goal was to identify opportunities to promote the formation of gender equitable norms and attitudes among adolescents and the influencing individuals in their lives, in order to improve sexual and reproductive health and reduce gender-based violence.

Keywords: formative research