The Coalition for Understanding Scale Up (CUSP) is a group of nine organizations working across every region to explore what it means to scale up initiatives. CUSP’s 2018 Case Study Collection summarizes lessons for donors, implementers, and policymakers who would like to adapt and scale social norms programming in a way that maximizes impact and prioritizes safety for communities based on members’ experiences.

This case study focuses on the scale up of the Gender Roles Equality and Transformation (GREAT) Project.