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This document presents the work of members of the Learning Collaboriative’s Theory Community. Representatives of the Scale-Up and Measurement communities also participated in the development of this working paper. This framework was developed during a two-day brainstorming meeting at the London School of Tropical Health and Hygiene in November 2016 and revised based on comments made during workshops with normative change practitioners in Uganda at the African Evaluation Association Conference and the Southeast Asia Regional Community of Practice.

The proposed framework can guide reflection on questions such as when do norms matter? Under what conditions? What are the moderators of norms? The subsequent theory(ies) of change will seek to explain the mechanisms by which interventions shift norms and influence behaviors and will be informed by sociological and cultural as well as socio-cognitive theories.