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The Learning Collaborative to Advance Normative Change brought together over 80 participants from over 30 organizations at a Summit meeting on May 22, 2019 to discuss and reflect on the collective goals,  accomplishments and future opportunities for the Learning Collaborative to advance theory, measurement and scale-up of social norms practice to improve health and development outcomes globally. Over the day’s meeting, participants reflected on how the field of social norms has advanced over the course of this 2.5- year (2016-2019) joint effort. Among many topics of discussion, participants focused in on ethics, a thematic area that has received relatively less attention, and yet, is and should be, a grounding principle of our work. Here we present the top themes of the Summit, highlighting key points participants discussed, areas of consensus and opportunities for the Learning Collaborative moving forward.