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Advancing Understanding

The Passages Project helped advance understanding of the importance of social norms and norms-shifting interventions. Central to this work was fostering a better understanding of social norms and their role in behavior-change programming and expanding this understanding into sectors beyond health, where social norms often receive less attention.

Passages was a founder and steering member of the Social Norms Learning Collaborative, a global community seeking evidence and best practices for social norms research and implementation. With the Learning Collaborative and in our project-specific work, we worked to harmonize social norms language, identifying influential social norms across sectors, and advancing understanding of how to effect impactful and ethical normative change.

Shifting Social Norms With the Social Norms Exploration Tool (SNET)

The Social Norms Exploration Tool (SNET) helps to identify how social norms influence actions and behaviors in community-based programming. This video provides an overview of SNET and the five steps it utilizes to conduct a social norms exploration through guidance and exercises.

Social Norms Exploration Tool (SNET) (English, French)

The Social Norms Exploration Tool (SNET) includes a participatory guide and set of tools to translate theory into practical guidance to inform a social norms exploration.

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Social Norms Lexicon

The Social Norms Lexicon facilitates a shared understanding of the vocabulary used in social norms work. The resource provides definitions and examples of terms commonly used in social norms practice and research.

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The Social Norms Atlas

The Social Norms Atlas aims to promote understanding of social norms knowledge, vocabulary, and concepts across ten sectors. This resource for program implementers, researchers, and, evaluators provides a high-level overview of illustrative, sector-specific social norms and related behaviors and attitudes as well as cross-sector analysis highlighting meta-norms important in different sectors.

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The Passages Social Norms Across Sectors Activity

This activity, undertaken with support from the USAID Office of Gender Equality and Women's Empowerment, or GenDev, examines why social norms matter in different arenas—and how they can change. It provides insight into social norms across sectors, including a landscaping of approaches, three case studies, a rapid desk review of social norms approaches within selected health areas, and an evidence slide deck for approaches related to women’s economic empowerment and intimate partner violence. These resources provide evidence and recommendations for best practices, lessons learned, and insights for new programs with a social norms-shifting component.

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