Promoting the CycleBeads® App on Social Media

To increase access to family planning options and to promote healthy timing and spacing of pregnancies, the Passages Project supported a social media campaign of the CycleBeads Android app. This intervention, carried out in Rwanda and Uganda, relied on different social media approaches to promote the raise awareness of the CycleBeads mobile app. The implementing partners found social media to be an effective way to reach the target audience.