What’s Next for Social Norms? Passages’ Priorities for Future Investments

The USAID-funded Passages Project (2015-2022) built an evidence base and provided global technical assistance in shifting social norms to improve the health and wellbeing of adolescents and youth – and worked to promote and build understanding of social norms and norms-shifting approaches. With support from USAID, other donors, and stakeholders across sectors, exciting progress has been made on social norms research and practice. Yet there is more to do to build on this momentum. This brief outlines six priorities for social norms work.